Every business is unique and requires round-the-clock attention from industry experts to deliver marketing solutions that will connect and inspire their audience to act – that’s where we come in!
We formulate marketing strategies that take into account your businesses specific needs and aspirations, and provides a direction for your advertising campaigns.
FACEBOOK & INSTAGRAM MARKETING
We create customised Facebook & Instagram Advertising Campaigns, including; Lead generation campaigns, Conversion campaigns, Brand awareness campaigns and more.
We set-up, manage and optimise all your google related business assets, including: Google My Business (GMB), Google Search engine optimisation (SEO) and Google Ads (SEM).
1. Marketing Strategy
Advertising without strategy is the noise before failure.
Marketing strategies present a ‘big picture’ of what a business is trying to achieve and gives clear direction for marketing campaigns. At XDM we understand the importance of investing time & effort in creating marketing strategies prior to implementing advertising campaigns. When creating a marketing strategy, we aim to gain a deeper understanding of your business and the market in which you operate, your target audience, your competitors and of course the aspirations you have for your business. It is only then we can formulate a strategy and reveal the direction you need to take in order to maximise your business’s success. If you love getting creative and doing your own advertising campaigns, we also offer a consultation-based service where we create a marketing strategy together with you and guide you, as you execute the strategy. Alternatively, you can leave it up to us to formulate the marketing strategy as well create and run the advertising campaigns.
2. Facebook & Instagram Marketing
The two stallions of the social media marketing world.
Facebook & Instagram marketing provides businesses of all sizes and niches the opportunity to reach their desired audience and sell directly to them. Businesses who leverage Facebook & Instagram Ads successfully can significantly grow their business in a predictable and measurable manner. We create Facebook & Instagram advertising campaigns that align with your overall marketing strategy, ensuring with each campaign, you are that much closer to achieving your overall business goals. Some of the advanced Facebook and Instagram marketing strategies we employ for our clients include A/B split testing, re-targeting and lookalike audiences, as well as conversion optimisation.
3. Google Marketing
You may have heard of this little thing called Google.
Q: What is the first thing that you do when looking to engage with a business or service provider for the first time? A: You google it, right?! Most people who are searching on google for a specific service are essentially warm leads. They are already problem and solution aware and are looking to engage with the right business straight away. Therefore, it is a no brainer that all your google related business assets are set-up correctly and fully optimised so your business shows up in front of the right people at the right time. We offer a full Google set-up and optimisation service which includes GMB set-up, search engine optimisation, as well as creating and managing paid google Ads campaigns.
HOW WE WORK WITH OUR CLIENTS
Our success is only defined by the success of our clients!
1. Free No-Obligation Strategy Session
One of the very first things we do with all potential clients is conduct an in-depth discussion to unlock your business, what specifically you do and most importantly, why you do it. We do a deep dive to identify where your business is currently at, your future goals for the business and the obstacles that are stopping you from achieving those goals. Once we have a thorough understanding of your business and goals, we create a customised marketing strategy.
2. Onboarding & Research
Once you’re happy with the proposed marketing strategy and ready to take your business to the next level, we officially become an extension of your business team. To start on our journey together, we undergo an extensive research phase, not only to better understand your business but to also better understand your industry, your current customer base, your competitors, your target audience and much more.
3. Create & Implement
This is where we bring your marketing strategy to life. This includes everything from copywriting to content creation, ad creation, funnel building, optimisation and automation. We do this with your end goals in mind to ensure the roll out of all elements supports your primary marketing objectives.
4. Monitor & Optimise
Marketing is part art and part science. It is only through continuously and consistently analysing the metrics and monitoring the results of your campaigns, we gain a better understanding of how to maximise your marketing results and improve your initiatives to promote better outcomes.
Customised Marketing “Blue Print”
We can create a marketing strategy taking into account all aspects of your business.
Generate Endless Leads
Our advertising campaigns can deliver a constant flow of new leads to your business, ensuring you never run out of new clients.
Done For You
A complete marketing service at the fraction of the price of employing a full-time marketing team or engaging with a big-name marketing agency.
We track the metrics of all our ads to make sure your valuable ad spend dollars are not being wasted.